THE MEDICAL CITY’S
KILLER BRANDS

Filipinos love to eat — excessively — which has put some of them at risk of heart diseases. But the reality is, having a check-up isn’t their priority.

So, to entice more Filipinos to get their heart health checked, we created a series of radio spots promoting pseudo-food brands that made them hungry and salivate with a simple reminder:

What tastes good can be bad for the heart. Know where to go before it’s too late.
The Medical City treats heart conditions with complete and total care.