WHERE IT ALL STARTED:
There’s no money in writing.
– my mom
Find another career.
– also my mom
WHERE IT LANDED Me:
I EXPLORED SEVERAL PATHS.
DEL ROSARIO-PANDIPHIL LAW OFFICE, 2010 to 2011
Paralegal. I once thought I’d be a lawyer but soon realized that it was my parents’ dream.
OFFICE OF THE PRESIDENTIAL ADVISER ON THE PEACE PROCESS, 2011 to 2013
Digital Content Manager. Led the digital coverage of the historic Bangsamoro Pact in Kuala Lumpur, Malaysia. Got deployed to conflict-affected areas in Mindanao to cover peace-related initiatives. Almost got ambushed.
DEPARTMENT OF EDUCATION, 2013 to 2016
Senior Communications Officer. Popularized #walangpasok, and led the digital communication efforts of the agency. Wrote speeches for the Secretary and other department heads. Sometimes for SONA, too (at least for DepEd’s part).
PHILIPPINE COMPETITION COMMISSION, 2016
Digital Media Consultant. Led the launch of its new website and wrote stuff about business, mergers, and economics.
NOW, I’m IN ADVERTISING.
VML Philippines, 2022 to present
Senior Copywriter. Won the silver medal at a young creative competition in my first year. Became a mobile game enthusiast in my second year. Won double grands prix in my third year. All of these won’t be possible without my awesome teammates!
Publicis JimenezBasic, 2016 to 2022
Senior Copywriter. Produced my first ever TVC campaign in my fourth week, won three big pitches in my last week with them.
WHERE I gEt to work
with different brands.
(Some of which are my mom’s favorites.)
FOOD AND BEVERAGE: KitKat, McDonald’s, Monde Nissin, San Miguel Corporation, Jollibee, Greenwich, Chowking, Red Ribbon
HEALTH AND PHARMACEUTICALS: Johnson & Johnson, Nicorette, Unilab, The Medical City
MOBILE, RETAIL, AND SERVICES: Samsung, Lazada, Globe, Amazon Prime
FINANCE AND INSURANCE: GCash, AIA Philippines
PERSONAL CARE: Unilever
AUTOMOTIVE: Toyota