LAZADA #PROUDNOTSORRY

Over 60% LGBTQIA+ Filipinos still feel the need to apologize for their identity. Because they fear being excluded when they show who they truly are.

So Lazada, a staunch supporter of LGBTQIA+ causes since it launched in the Philippines, created a campaign that was led, produced, and made by LGBTQIA+ community for the LGBTQIA+.