Globe Reinvent Your world

While the pandemic left a lot of Filipinos a general loss of control, it was also a time when most had found themselves reinventing — from being a chef, a fitness nerd, to being a gamer, name it — with the help of the internet.

To help more Filipinos take back control, Globe launched this campaign in partnership with the queens of reinvention: BlackPink. Together with this music video, Globe changed its logo and created online classes that aimed to inspire and teach more people to reinvent themselves in different ways.

Agency: Publicis JimenezBasic | Credits: Trixie Diyco, Bia Fernandez, Marielle Nones, Jess Villaruel, Jen Mandia

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