PROFESSIONAL JOURNEY

LIFE IN ADVERTISING

2022 | VML PHILIPPINES
Senior Copywriter. Finally handling my favorite chocolate brand (working on it led me to becoming a mobile game enthusiast).

2016 | PUBLICIS JIMENEZBASIC
Senior Copywriter. First ad agency, first in everything-fun-and-crazy. Learned the correct pronunciation of OOH in my second week; got my first TVC campaign in my fourth week. Won three big pitches in my last week with them.

LIFE BEFORE ADVERTISING

2016 | PHILIPPINE COMPETITION COMMISSION
Digital Media Consultant. Led the launch of its new website. And yes, I wrote stuff. Mostly about business, mergers, and economics.

2013 | DEPARTMENT OF EDUCATION
Senior Communications Officer. Wrote speeches for the Secretary and other department heads. Sometimes for SONA, too (at least for DepEd’s part). Led the digital communication efforts of the agency, including #walangpasok.

2011 | OFFICE OF THE PRESIDENTIAL ADVISER ON THE PEACE PROCESS
Digital Content Manager. This was where I started to write web content, PR articles, and speeches. Got deployed in conflict-affected areas in Mindanao to cover peace-related initiatives. Almost got ambushed.

2010 | DEL ROSARIO-PANDIPHIL LAW OFFICE
Paralegal. Yup, that happened.